Blayze Communications

Blayze Communications


Communication is very important. The basis of communicating is to send, and have understood, a message that you want to convey. An important point here is being understood.

I am surprised by the number of people who believe that because others did not understand their message correctly, it is the recipients problem. My belief is that if I want a message to be received and understood correctly by someone else, it is up to me to choose the most appropriate method to ensure my message is received and understood in the way it was intended.

There is little point in communicating if the message you are trying to convey is not understood correctly. This means that to send the same message to different people, you may have to use different techniques, use different language styles, or use a different medium. Some people take in information more effectively by hearing (auditory), and some by seeing (visually).

This also applies to websites. You need to know and understand the intended audience, and make sure you design and present the information in the most appropriate way. For example, you would present very differently to retirees than you would to teenagers. There is no "one size fits all".
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